| Hometown of Peach Blossom is located in the Longquanyi District, it holds the advantage of developing rural tourism. It is the birthplace of Longquan peaches, there are many kinds of peaches, having high density and a long flowering time. Agricultural tourism resources play a vital role in the tourism area, flower and fruit production has been the industrial advantages, agricultural development and the development of tourism resources have been combined concentrating into a industry, at the same time, many kinds of fruits, vegetables, making high ornamental and participatory, and constitute its unique advantages landscape. It is also the hometown of rural poem in china. The annual international Peach Blossom Festival China ? Chengdu takes a powerful brand effectiveness for the development in tourist areas, and the agriculture industrialization tourism has begun to take shape. With preparations to declare as the national level AAAA scenic area, the level of rural tourism should be enhanced, it is urgently needed that studying and exploring systematically the characteristics of tourism resources and product cultivation in Hometown of Peach Blossom.On the basis of analyzing the present study situation of rural tourism both at home and abroad, this paper discusses the characteristics of tourism resources, the development of tourism products and resource conservation and then develops the thesis in the following aspects.Firstly, the paper analyzes its geological background and development conditions of tourism including location conditions, regional structure, layer, lithology, landform features, natural environment, and economic survey society.Secondly, the thesis classifies the resources into 5 main categories including 15 sub-categories and 27 fundamental types, the main types of tourism resources includes geological landscape, biology landscape, tourist commodity, architecture and humanity facilities, festival and events tourism is the important one, and then makes qualitative and quantitative evaluation on the basis of categories.Thirdly, by the comparative analysis of other domestic peach blossom scenic areas, the author summarizes the characteristics of tourism recourses. It is famous for peaches blossom that planted on the hills and mountains. It has eco-friendly and great human atmosphere, the agriculture industrialization tourism has begun to take shape.Fourthly, combining with the current situation of its tourism cultivation, it discusses the existing issues, development goals, strategies of products development, the theme is a tourism destination with taking experience of peach blossom culture and rural vocation, and then put forward the layout of tourism development with one axis, two loops and four areas.Fifthly, it studies the Hometown of Peach Blossom at the first time, and then proposes the system of project products including sightseeing, experience, fitness, festival and events tourism products, integrates tourism resource, proposes tourism route that one main line, two loop lines, two theme lines, on the basis, it studies the marketing strategies of tourism products.Lastly, it explores the tourism resource Conversation and the eco-environmental protection,and propose some measures for the protection including the important natural landscape, humanity tourism resources, atmospheric environment, water environment, acoustical environment. |
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