The Study Of Relationship Between Corporate Social Performance And Organizational Attractiveness To Undergraduate Students As Prospective Employees

Drawing on the social identity theory and signaling theory, several studies from abroad have shown that there is a positive correlation between corporate social performance(CSP) and organizational attractiveness to job-seekers, and thus corporate can improve their CSP to attract potential job-seekers in order to increase their competitive advantage. In China, most of the enterprises consider undergraduate students as an important human resource. Therefore, based on the theory and previous research, this paper investigates the relationship between CSP and attractiveness to undergraduate students as employers by questionnaire and interview in China.The study found that the corporate social performance has also become an important factor for job seekers in China. A leading social performance can not directly raise the level of organizational attractiveness to prospective employees ,however, poor social performance hurts it; We also compare CSP with other factors like salary and research the impacts of other personal characteristics, such as gender, academic background, practical experience. The results are quite different from the previous research from abroad.Our empirical study also found that corporate social performance has become one of the most important reasons, when the prospective employees from universities consider which job to choose. Most of the job-seekers have a comprehensive understanding of the connotations of CSP and quite agree to carry out corporate social responsibility actively; however, job-seekers awareness is very uneven, when considering which role the various stakeholders play in the process of building social responsibility, they dependent on the government and investors so much, but ignore their own role. Lack of the sources and authenticity of the CSP information has restricted the job-seekers paying great attention to CSP, and also prevented the building of a comprehensive corporate social responsibility.