Research Of Marketing Strategy Of China Mobile In Chaoyang Rural Area

In rural area, mobile telecommunication is one of the most important factors to rural economy development. In this paper, a specific research of rural mobile market in Chaoyang Liaoning is done. China Mobile's current marketing policy and marketing programs for rural area has been analyzed from different aspects by using different marketing theory PEST methods. Then an effective marketing proposal including products development, pricing system, channels building and sales promoting in Chaoyang rural area has been made by applying 4P theory. In the final, the paper lists some current marketing programs and analyses these programs, then gets a set of inspection standard for marketing policy and marketing programs in Chaoyang rural area.