Research On Rural Marketing Strategy Of Mayang County Branch Of Hu'nan Mobile

With the rapid development of the economy of China,the three major telecom operators(China Mobile,China Unicom,China Telecom)in the fierce competition in the urban market makes the city's mobile communications market gradually saturated.In order to achieve better development,mobile operators must open a new market situation.Since the reform and opening up,the rural economy and farmers' income has been greatly improved,the demand for communication services is becoming more and more diversified.From the beginning of 1999,the three major reorganization of the telecommunications industry makes Hunan mobile is facing competition from traditional voice communications to traffic business,the whole business competition to the Internet business.The prelude to the whole business competition,so that the three operators had to expand their business areas to the development of rural areas is not deep.Taking Mayang County of Hunan Province as an example,the development of Mayang city communications market has been very complete,the basic market is close to saturation,while the city regional income growth has become more and more small,opposite rural communication market has a lot of new customers with communication space,popularity rate is low,the number of customers.Therefore,Hunan mobile communication branch company of Mayang(hereinafter referred to as the Mayang mobile)should increase the development of the rural market in Mayang area development efforts,development of the rural market is the size of the user to use a variety of marketing methods,such as consumer bundling strategy,intensify promotion of broadband services,and constantly improve the market share growth in the consolidation of market share unceasingly at the same time.Research on marketing strategy of Hunan mobile in the rural areas of Mayang,not only can promote Hunan mobile voice and other new operators,but also conducive to promoting the transformation of the current mobile broadband business development in Hunan.With the continuous improvement of the living standards of the rural population,the whole business will be in the new development of rural communications market,the outbreak of new vitality.The marketing strategy of mobile communication market in the main research area of Mayang,mainly through the use of PEST,SWOT and other marketing environment analysis,development status,communication habits of communication market in rural areas of Mayang's rural users and their consumption habits were analyzed by STP strategy,data mining,and combine all kinds of existing marketing at the same time,the application of marketing theory,marketing theory and application 4P moving to Hunan,in the rural areas of Mayang 4P theory,put forward the corresponding countermeasures and measures in Mayang rural communication market in product strategy,price strategy,channel strategy,promotion strategy and other aspects of Mayang mobile.This is of great significance for the development of Mayang Mobile rural market and the development of other rural communication market of Hunan mobile.