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Study Of Positioning And Profitability For 3G Operator In The Whole Businesses Times

Posted on:2009-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:M N FanFull Text:PDF
GTID:2189360278966116Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the deepening development of China's reform and opening-up and the modernization drive, Telecommunications industry as information-based society and guide the builders, The industry as a whole are faced with unprecedented opportunities and challenges.With the telecommunications industry to promote the restructuring process, Telecom operators have been into the whole business of the times. In the coming era of all-business,The operators on how to coordinate fully mobile, fixed, broadband and so on between the resources and professional development,So that the convergence of fixed and mobile in-depth integration, integration of work to do best, will become the industry leader.Operators in the industry as a whole chain than the 2G era plays a more important role.3G is the implementation of China Telecom and China Netcom into mobile communications in the field of the best opportunities.As the mobile market in terms of late,How to coordinate with the mobile service business and original service business development,give full play to its advantages,For a reasonable business position,efforts to expand market share,To improve operations and profitability, appears to be life and death.After the reorganization of the three operators intensified competition,In the high-end customers, the market for customer groups, they will be the key to competitiveness.It can be said that the success of 3G industry with the operator of a leading role in a great relationship.Telecommunications market, a single competition among operators will gradually give way to different value chain between the competition and the competitiveness of the value chain from partners and the advanced nature of the business model.The continued development of 3G technology, the evolution of the network, operators in the 3G network to operate at the same time, but also thinking in the post-3G era, how the constant introduction of new services in order to follow the development of technology.How to find and create the killer application business, take this as a business developed by leaps and bounds to provide adequate cash flow.
Keywords/Search Tags:Strategic transformation, 3G, Crisis, Industrial chain, Business mode
PDF Full Text Request
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