Study On Strategic Transformation Of Fixed Telecom Operators In China

The world economy is undergoing the fifth structural transformation-worldwideoverinvestment, abundant product, unceasing appearance of topple technologic reform, global purchase & commerce, abrupt rise of modern service industry, vendees market, slump of industry profit. Thus transformation must be the only choice in the reform for the global commerce, and telecom industry is the most typical example. So study on our domestic strategic transformation of fixed telecom operators has a significant meaning.This thesis researches the background of telecom industry and the experiences of overseas telecom operators' transformation, analyzes the conception of the synthetic information supply operators, describes the ideology of "Many a little makes a mickle" and transformation location that we should locate the basic network instruction, at the same time the key point is developing information service. The industry chain of fixed telecom network is extending and information service, is being needed, which demands our domestic fixed telecom operators to establish the notion as "to win by both sides, to compete by cooperation", cooperate with each sides of the industry chain to develop together, avoid "deeply vertical integration". Service platform should open or addict the service platform by the third party. Broadband takes on the direction of the fixed telecom network transformation; balance the broadband development and the contradiction of BT download. So the paper describes that the telecom operators should access to enacting the standard, enforcing the rule of charge type.The following five chapters consist of the main body of the thesis. Chapter One introduces the theory about the fifth structural transformation and the types of the transformation. In the second chapter, we analyze the background of the telecom transformation and affect on the telecom industry by the Internet. Chapter Three studies on the theory of business mode and experiences of overseas telecom operators' transformation. Chapter Four indicates the strategy of telecom transformation by our domestic telecom operators. Finally, we give the conclusion to the whole thesis.