China Mobile 3 G Marketing Strategy

In recent years, 3 G waves surging at home and abroad, once China 3 G licences issued China's mobile telecommunications market and the world's mobile communications market will be a new round of development scene. When the 3 G times really came ture, telecom operators and the telecommunications industry value chain on the various links, such as mobile telecommunications operators, telecommunications equipment manufacturers and mobile value-added service operators to really do a good job in preparing for a new era Has arrived? As the leading mobile operators, China Mobile entered the 3 G market before its full market analysis and research. This paper will study China 3 G characteristics of the market, with China Mobile's own characteristics and foreign success of the 3 G operating experience to develop their own 3 G marketing strategy. For mobile to a full range of 3 G era of competition in the market advantages of doing.