Research Of The Business Models For Mobile Payment Industry In China

As the 3G era, the development of mobile e-commerce, mobile phones are not just limited to voice and messaging. In East Asia ? the world's fastest-growing, mobile payment is shown amazing growth . Using a mobile phone for payment instead of cash, checks and credit cards, will change the means of mobile payment applications, it will also be a change in consumer behavior and creat a revolution in the field of payment.There are three prerequisites of mobile payment: a large user base, mature technology and a reasonable business model. The development of mobile communications has provided enormous potential users, in recent years the rapid development of information technology for the mobile payment business provided sufficient technical conditions. However, as mobile payment industrial chain involving more entities, the establishment of its business model is the result of struggles among the parties, so there is a lot of variables of the future business model. Therefore this article focus on the beginning of mobile payment business model. There are three main modes of the development of mobile payment major operations from an international viewpoint, Led by the mobile operator-led business model, it has begun to take shape in Japan; led by the financial institutions business model,it has developed rapidly in South Korea; led by a third party payment platform, it has been basically established in the European Union. Combinate the three kinds of business model with China's basic national conditions, and analysis it using 'SWOT' will show any kind of copying can not fully meet the conditions of our country's development needs.Through the above, in the end, the article gives an operator and third-party financial institutions to set up a new business model operators. And use "Mobile Wallet" as an example to demonstrate the business model and its deve...