Study On Differentiated Marketing In Xiamen Overseas Chinese Electronic Company

In this paper, the differences XOCECO marketing case analysis, including relevant research background and significance of differences between the introduction of marketing theory, as the main body of the article focuses on the XOCECO 's marketing development and analysis of the existence question, at the same time learn from the industry's success stories of inspiration, has targeted to build the difference marketing model, combining the characteristics of XOCECO appliance industry trends and propose strategic recommendations: from the enterprise's long-term and healthy development of point of view, the emphasis on corporate financial strategies and capital management, based on the positive integration organizations marketing strategy to customer value as the core, and optimize the product mix, carefully building a home appliance service industry chain enterprises to brand management and capital management combined product, channel, brand and service differentiation.