New Friends Of The Electro-acoustic Product Differentiation Marketing Strategy

With the flourishing development of mobile phone and consumption digital products in China, the marketing competition of suppliers and relevant enterprises are involving into the stage of incandesce, especially for further refinement of production division, thus the relation between customers and suppliers is based on mutual dependence, and products and services of related enterprises on value chain constantly improve and upgrade , and it makes the sway and fame of"made in China"products spreading deeply. Under the background of current market environment and industrial development , in the interest of survival and development in the market ,all competitors of this field in the world constitute and adjust the relevant policies of their own,and maximize company's profit.It takes example for Shinwoo, one of supplierS for electronic products,taking a dissertation study for the application to Shinwoo by using differentiated marketing strategy.After analysis of interior and exterior circumstances,we recognize the otherness from actual marketing system and exterior market conditions,and attempt to set up a proper differentated marketing system and merchandise management methodology, eventually train a professional marketing team and system.The study progeny of dissertation will be helpful to further exploit agora space,and establish professional marketing system, and attain an outstanding achievement ,and promote corporate image,and would be useful to be in provision of scientific and systematical manipulation way,simultaneously it could form a basis to figure out some bottleneck encountered in the procedure of marketing activities,and makes Shinwoo be more in accord with market orderliness .The study progeny will be a common meaning and reference to competitors and many other companies.The study progeny redounds to engender some new predominances for Shinwoo and strengthen its core competitive power, and enhance company to keep a dovish incresent impetus, meanwhile try to carry forward own strengh and evite weakness in the current stage,and avoid the potential crises of the effect of sheep flock brought by clients'market surge and industry market,then construct scientific marketing system and create excellent profit margin and undertaking value.