Research On Differentiated Marketing Strategy Of King's Trademark Cloth Products

China's textile industry after nearly four decades of rapid development,and now has entered the market fully integrated and mature stage of competition,homogeneous textiles more and more,especially by the domestic labor costs continue to increase,input inflation led to the production of raw materials And the cost of high,forced the industry continue to transition,there are multiple market segments,in order to meet people's demand for textile consumption.Thus,the development of textiles so far,not only a life necessities,but gradually transformed into personalized consumer goods,in this context to force more textile enterprises to pay more attention to differentiated marketing strategy.As the main research object of this paper,King brand produced by the textile products are small minority products-printable trademark cloth,on the one hand the product belongs to the finished textile products,its product characteristics need to meet the different types,grades,use Description of textile products,including finished textile composition,origin,function,washing requirements and so on.On the other hand,high-end textile products also need high-quality trademark to match their high-end positioning.Compared with other textile enterprises,these products are not many manufacturers,because it must be large-scale continuous production in order to ensure the quality of production characteristics makes small and medium-sized production units is difficult to enter the ranks of competition and early out,become a large number of trademark cloth One of the production enterprises in the passing.But on the other hand,only the demand for all textiles 4 to 5%of the market share,only a few leading companies to seize this small piece of the market cake.This paper firstly introduces the current situation of the development of China's textile industry from the introduction of the research status of China's labor-intensive industries,and combines the domestic and foreign research theories of differentiated marketing,analyzes the internal and external environment and SWOT,and analyzes the differences between KING brands Marketing strategies and implementation methods,and finally put forward six conclusions.The research content of this paper can provide reference and related suggestions for labor-intensive enterprises with similar research objects,solve sales bottlenecks,reduce sales management costs,develop new business and market.