Competitive Strategy Research Of Sinosafe General Insurance CO.,LTD

Hua An Property Insurance Company are approved by the Bank of China, in October 1996 formally created a professional insurance company. As of 2007, Huaan Insurance has set up 25 branches and more than 300 agencies set up under. To achieve the creation of first-class modern insurance business goal, the company ongoing analysis, feasibility studies, design of suitable strategies for their own competitiveness. Along with the rapid development of the national economy and a new round of economic growth cycle, the arrival of Chinese insurance industry has become a relationship between the overall economic and social development of important industries. Property insurance market in the absence of competition from lower prices at the same time, and gradually to the products, services, management, branding, technology and other full-extension, the level of deeper, wider field of fierce competition to become a large property insurance companies must face the reality of Huaan insurance at market share, services, personnel, network, brand, etc., though not living in the property insurance market leader, but with the norms of the company's operations and a series of reforms and innovative initiatives, market share at year-on-year increase in operational effectiveness of the sustained growth , a gradual decrease of the brain drain, the property insurance market at the position and influence has risen stage.Based on the relevance of strategic management theory, the property insurance market in-depth analysis, combined with the actual situation of enterprises and put forward Huaan insurance competitive strategy and specific implementation plan to accept the challenges of market competitors, and further increase market share, enhance profitability, and maintain and expand the property insurance market at the leading edge.This article first Huaan external environment in which the insurance company conducted an in-depth analysis, including the overall environment and industry development trends, identify the company's opportunities and threats facing the establishment of the external factors evaluation matrix. And, an analysis of the company's resources and capabilities within the environment, set up an internal factor evaluation matrix. On this basis, the use of SWOT analysis, will Huaan insurance opportunities and advantages of the combination of that strategy differences are Huaan insurance inevitable choice for competitive strategy. Subsequently, at the implementation of strategic program design, article submitted product innovation, marketing channels of innovation and service differentiation and innovation is the implementation of the key innovations in this article are. Finally, this article discusses the implementation of competitive strategies of protection measures, including adjusting the organizational structure, the reform of human resources management, solid management foundation, set up advanced management information system and deepen the enterprise culture construction, and other content.