Research On Competitive Strategies Of ZJ Electric Engineering Company

ZJ electric engineering company is engaged in project consultation,electric power engineering design,engineering exploration,engineering management,project EPC and equipment integration.It possesses Class-A Qualification Certificate in Power Industry,Class-A Certificate in Engineering Investigation and Consultation,the Qualification Certificate of National Engineering Consulting and Operation and Management Engineering certification.The company is capable of designing the large-scale thermal power generation project,wind power generation project and solar power generation project.ZJ electric engineering company,which is based on traditional thermal power engineering design,has been established for 14 years.With the country promoting the policy of sustainable development of energy and implementing the policy of environmental protection,It is the top priority for ZJ electric engineering company to make a decision on how to take the opportunity of rapid development of China's electric power,adjust the direction of the company's development and expanse of new energy and renewable energy development.Therefore,the company's competitive strategy is very meaningful.In the thesis,the study of ZJ electric engineering company is based on the theory of competitive strategy to analyze current situation and the key factors in affecting the development of ZJ electric engineering company.In order to draw a conclusion in SWOT analysis of the ZJ electric engineering company,it hereby uses the external and internal environment analysis,the Porter analysis,PEST analysis,the company's resources and ability analysis.In another words,it is to find the company's strengths and weaknesses,opportunities and threats so that establishes the company's overall strategy.According to analyze above,the thesis applies the theory of differentiated competitive strategy in the case of The ZJ electric engineering company to discuss the competition strategy.The difference reflects on the business field,the marketing and the target market.Finally,the author comes up with some measures to implement the differentiated competitive strategy.