Research On The QYH Company Differentiation Competitive Strategy

Since China’s reform and opening up, animal husbandry has achieved rapid development in our country, the national "five-year plan" clearly put forward to unswervingly promote the development of animal husbandry modernization, scale, standardization, it promoted the rise of animal vaccine industry and rapid development. With the expansion of the animal vaccine industry market space, a large number of animal vaccine companies are added to animal vaccine industry in product structure, quality, channel, service and so on exist serious homogeneity, forming serious excess capacity. Dry yuan hao company as animal vaccine enterprise, how to stand out in competition in the industry, to find suitable for their own strategic choice of sustainable development, is the dry yuan hao company important problem to be solved.Based on the comprehensive investigation and collection of qian hao company organization structure, operating performance and capacity situation, on the basis of using the related theory of competitive strategy, internal and external environment of dry yuan hao companies face fully analyzed, and combined with the company’s actual dry yuan hao, contrast in the same industry competitors, the status quo, to find the dry yuan hao companies and other rivals has advantages and gaps. SWOT analysis model to analyze the dry yuan hao the strengths, weaknesses, threats and opportunities of the company, combined with the internal and external environment, select suitable for the development of the dry yuan hao differentiation strategy, and from product differentiation, the channel differentiation and service differentiation put forward specific measures and ensure the smooth implementation of the strategy of security measures.This paper includes the following seven parts: the first part is introduction, mainly introduces the research background, purpose and significance of this thesis, research methods, domestic and foreign research dynamic and possible innovation of the paper; The second part is the theoretical foundation, explains the strategy, competition strategy and differentiation strategy theory; The third part is the current situation and problems of dry yuan hao company competition strategy, this paper expounds the basic situation of dry yuan hao company, on this basis, pointed out that the current dry yuan hao company carrying out the strategic analysis of concrete present situation, existing problems and reasons; The fourth part is the external strategic environment analysis, USES PEST framework to analyze the dry yuan hao company’s macro factors such as political, economic, social, technical, and five model analysis the competition environment of dry yuan hao company; The fifth part is the internal strategic environment analysis, combined with current operating situation, dry yuan hao from assets, marketing, human resources, the status of the concrete analysis of its internal resources; The sixth part is a strategic choice for the goal, in the study of qian hao company on the basis of internal and external strategic environment, using the SWOT analysis model to analyze the dry yuan hao the strengths, weaknesses, opportunities and threats of the company, compares the cost leadership strategy, differentiation strategy, and to determine the differentiation strategy by dry yuan hao company choose the optimal strategy; The seventh part is the implementation and safeguard measures, from the aspects of organization, motivation, culture adopt differential protection measures are put forward.