Research On "Stigmatization" Of Sports Teachers' Media Image Based On Internet Media Coverage

With the development of physical education,Many people begin to pay attention to the group of PE teachers.Especially in recent years,the emergence and development of the Internet has deeply influenced the image of physical education teachers in the hearts of the public,but also affected the physical education teachers' own value judgment and career choice.In this paper,the significance of the research on the stigmatization of P.E.teachers on the Internet is as follows:first,to make the public understand the tendentious characteristics of the network media on the news reports and media image building of physical education teachers,and at the same time,to help the public understand the reasons behind the stigmatization of the media image of physical education teachers,so as to comprehensively and accurately understand the characteristics of physical education teachers Secondly,from the perspective of network media,it is not only an expansion and supplement to the research on the image of physical education teachers,but also an exploration of the feasible path to improve the image of physical education teachers.This study takes the news reports about physical education teachers in Tencent,Sina and Baidu news from 2017 to 2019 as samples,and uses the methods of literature review,content analysis,questionnaire survey and case analysis to analyze the media image of physical education teachers in the network media.Through the analysis,it is found that most of the reports about physical education teachers on the Internet are exaggerated and partial,which tends to be negative.In all kinds of reports,PE teachers are labeled as "simple minded","inferior teaching","carnivorism","greed for fame and wealth" and other negative labels,leaving a bad impression of "clown","ignorance","greed for money" and "violence" in the hearts of the public.To investigate the reasons why the media image of physical education teachers has been "stigmatized".First of all,from the historical and cultural roots: the ancient biased cultural tradition of "valuing culture over martial arts",the modern "soldiers without morality" entering the campus to become PE teachers,the current network environment and other interaction,promote the formation of PE Teachers' media image "stigmatization".Secondly,from the behavioral roots: first,individual physical education teachers do have moral anomie in the process of life and work,and the lack of "discourse power" in negative reports makes physical education teachers become "Lambs";second,the limitations of media people's own thinking and understanding,and the value orientation dominated by interests make them more keen on reporting negative events,plus network news Third,the audience's prejudice and "curiosity" towards PE teachers make them pay more attention to the negative information of PE teachers.It is necessary to improve the "stigmatization" of the media image of physical education teachers.First of all,PE teachers should take media reports as a warning,improve their self-cultivation,correctly evaluate media reports,and establish public relations awareness;second,media practitioners should strengthen their sense of social responsibility,treat events rationally,avoid generalizing,and improve the fairness of reports;finally,the audience should eliminate the inherent prejudice against PE teachers,put their own mentality in order,eliminate the curiosity psychology,and make progress at the same time One step to improve media literacy,improve the discrimination of the report.