Research On Behavior Of The Edible Agro-products Enterprises To Implement The Quality Traceability System

Facing the grim situation of the quality and safety of agricultural products,developed countries have requested that imports of agricultural products must be traced.The establishment of the agro-products quality traceability is one of the effective ways to achieve quality control that "from field to table".In China,the enterprise is the real subject and the perpetrators,to implement the quality traceability system.However,in the non-mandatory requirements the implementation quality traceability system situation,does the enterprises have a motive to implement the quality traceability system? what the composition about cost-benefit after the implementation the quality traceability system? Whether agricultural products can be to realize of higher prices for better quality? This series of problems need to be studied in theory,summed up in practice,and gave guidance on policy.As a result,"Research on Behavior of the Edible ago-products Enterprises to Implement the Quality Traceability System——"A Case Study on 60 Enterprises in Sichuan Province " is the researching subject of this paper.This is conducive to better guide China's agricultural products quality traceability system and business practice,and has great theory and practical significance.There are four sections that consist of six chapters in this paper,of which,there is the core.Section one is the introduction and literatures.Introduction,including the background and importance of this research,research hypothesis and the definition of concept,the basic thoughts of this paper.Literatures.It mainly reviews and commends on the development of the research in China and foreign about the food traceability system and the behavior of enterprises implementing food traceability system.Section Two is theoretical analysis.Decision-making system of edible agro-products enterprises implementing quality traceability system,which is theoretical basis of the whole research. Section Three is demonstration on the edible agro-products enterprises implementing quality traceability system behavior,the status quo on the edible agro-products enterprises implementing quality traceability system was analyzed.The investigation of 60 enterprises in Sichuan Province.Demonstration on the edible agro-products enterprises implementing quality traceability system behavior.It built a quality traceability behavioral patterns using factor analysis abstracted the behavior mode about implementing the quality traceability system using of cluster analysis;then analyzed costs and benefits after the implementation of traceability system.Section Four is conclusions and policy.Draw conclusions and policy recommendations based on all the analysisThrough analysis,the paper reached the following conclusions:Firstly,the decision-making choices affected by two major factors,on one hand,the expectancy about economic benefits to implement traceability system,on the other hand,the comparison between food safety control for the cost of compliance(obey cost) and the defiance of the cost of food safety control(defy cost).Secondly,At present,the amount of edible agro-products enterprises in Sichuan had small number large enterprises and large number private enterprises,enterprises of different sizes implement the traceability system to some extent,nearly 90%of enterprises have set up the file registration and operation system on agricultural production,but the implementation traceability systems time was not too long, corporate identity of the four most highly motivated are "improve product quality" "reduce food safe risk achieve product differentiation" and "meet consumer demand",these motions maximize their profits with their pursuit of the fundamental starting point.Thirdly, the main purpose to implement traceability for enterprise is to improve product quality and management level.The behavioral patterns to implement the quality traceability system for edible agro-products enterprises in Sichuan Province could be divided into two categories: Instrument Type Mode and Strategy Type Mode.Implementation of the quality traceability system for enterprises was mainly driven by economic interests,70%enterprises will be implement quality traceability system as an efficient quality management tools,and hoped to improve product quality and increase business performance.Fourthly,quality traceability of market-oriented system has been supported by the enterprise,the edible agro-products enterprises in Sichuan have spontaneous production capacity to carry out traceability products,market-oriented quality of traceability system based on micro-enterprise has begun to establish.Fifthly,the difficulties encountered on the implementation traceability were,the implementation cost in the early days was highly, lacking of support policy,needed be re-trained for manger and staff,consumer has low cognize for traceability products;the policy to enterprise should mainly in the person of cultivate and maintenance market order.Finally,the study concludes and puts forward some policy suggestions on the base of the above analysis:Such as "Government enhance the encouragement and support efforts to implement the quality traceability system";"to strength the management and guide for small businesses";" pay attention to the policy assessment of the costs and benefits to ensure their feasibility and rationality".