| Surviving in the economic and social environment food agricultural enterprises, as a modern society the main provider of food, the bearer of responsibility for food safety, food safety incidents with the vicious frequent occurrence of increasingly severe food security situation by the extensive community attention and focus, improve quality and safety of their behavior has become a hot spot theory of academic research, more and more consumption of agricultural enterprises to implement internationally accepted quality management and quality assurance standards-ISO9000 series of standards and the certification, the motivation for certification from where the factors affecting the authentication and which? These problems need to be studied in theory, from the practice summary. In view of this, the paper of "edible agricultural enterprises ISO9000 series certification Factors-86 in Sichuan enterprises as an example" in the title of the work carried out this research, which is conducive to promoting consumption of agricultural enterprises ISO9000 series certification, quality improvement safe behavior in order to protect food safety, is of great theoretical and practical significance.The ideas and content is in the behavior of enterprises certified ISO9000 series of economic rationality and a system driven by a comprehensive system based on the analysis, based on consumption of 86 agricultural enterprises in Sichuan Province survey of Sichuan food agricultural enterprises ISO9000 series of basic conditions of certification descriptive statistical analysis, assuming that the economic environment (internal economy of small external economic environment and market environment) factors and environmental factors on the enterprise system of ISO9000 series certification affect the use Logit model to affect the ISO9000 series quantitative analysis of the factors that certification. Finally, some recommendations have give to promote enterprises implement certification ISO9000 series standards to improve safety.Through analysis, the following conclusions:First, enterprise behavior ISO9000 series certification system driven by economic rationality and the double features. The main motivation for enterprises to certification from the enterprise economic performance and social performance of the pursuit of economic rationality and the pursuit of economic performance related to driving under the system and the pursuit of social performance related. Thus, the companies ISO9000 series certification is mainly affected by the economic environment and institutional environment factors. Second, consumption of agricultural enterprises in Sichuan enterprises of small and medium size, firm age younger side, to the private sector-based, enterprise class products, spices and pickles which the largest proportion, accounting for 24% of listed companies with a product for export companies are less, respectively,8 and 17, most enterprises have strong brand awareness. Third, companies place more emphasis on food safety, food safety regulations and laws on a better understanding, more concerned about consumer spending trends, on the impact of major food safety incidents more sensitive, more attention to their own behavior and product quality and safety improvements to a number of certification measures. Fourth, the economic environment and institutional environment factors that affect the enterprise implement ISO9000, specifically, firm age, firm size, to improve the quality and safety of the expected strength of the government control of food safety, quality and safety management awareness and strategic direction, consumers, public and media pressure and the average education level of employees and other variables on the enterprises have a major impact ISO9000 series certification.Finally, some policy recommendations:government should enhance the consumption of agricultural enterprises ISO9000 series certification to encourage and support efforts; to strengthen food safety control strength, and create enterprise system of ISO9000 series certification of the external environment; focus on carrying out the ISO9000 series certification costs and benefit assessment, to ensure their feasibility and rationality. |