The Research About Construction Of Qingyuan County's Image

The regional image is the general evaluation of all sides' development of this district that comes from the public society. An upstanding regional image can boost up the inside agglomeration of the public, and can raise the degree of regional reputation, make it attractive to the outside and finally come into being the impulsive force to advance the development of the regional economy.Recently, the negative effect is giving a weak image of the "City of champignon of China". It's difficult for the public to indicate the special appeal of a district from the information that is getting more and more allied. So the county's regional image needs to be orientated.This article utilizes reference theories and methods about the counties economic visualize from scholars inside and outside. It compared various image elements of Qingyuan County by the annotation of notion. Because Qingyuan County is "the No.l ecological county of China" and it has the distinct personality and unique charm, we introduce the CIS theory of the enterprises. This paper gives a deeply research for the design of Qingyuan County's regional image, implements the new strategy of regional image, creates a good image of the region to boost its economic development.There are seven parts in this paper.The first part discusses the investigative purpose, the trends inside and outside, the background the main innovation and the deficiency of the research, etc.The second part is the theory bases of the regional image construction, including regional image, CIS theory of the enterprises, regional image construction and the implementation of the image strategy.The third part illuminates some available experiences inside and outside and their apocalypses to our research.The fourth part brings forward scientific and reasonable orientation of regional image according to comparative investigation.The fifth part explains the CIS theory, analyzes and evaluates the regional image of Qingyuan County, and raises the publication method and promotion strategy.The sixth part expatiates how to lay out strategy of the new image, point out the main development direction and conditions.The last part separately discusses and analyzes the foundation of leading organization of image publication, and the construction of the feed-back evaluation system of the image. Focus on the future based on the present; it can shape the favorable image of Qingyuan County, through the implementation the strategy.