Study On Competitive Strategy Of Weifang Jingwei Road Development Limited Corporation

The first key of enterprise success is its strategy's success. "A thousand miles begins with a single step." With the economic globalization, the effect of road-building for the economic construction and social development has become increasingly obvious, even a regional economic development status can be speculated by the road conditions. Weifang Jingwei Road Development Limited Corporation is approved by the Ministry of Construction for the "Highway Construction General Contractor Class-B Qualification". Its main business is engaged in highway, road and bridge construction.In this paper, according to ask questions, analyze problems, research, problem-solving research ideas, in a large number of intensive research work, based on the use of PEST analysis method for developing the company's external environment and industry environment, a detailed analysis, forecasting the size of the industry to determine the key factor in the success of the industry. Combination of internal resources, the integrated use of SWOT matrix development company summed up the advantages and disadvantages, as well as opportunities and threats facing, select the direction of the enterprise strategic choices determine the development strategy for guiding the development of strategic objectives, to develop the company's overall development strategy. On this basis, the company's existing operations in the portfolio analysis and positioning, and select the corresponding business strategy.The purpose of this research through the development of the company and external environmental analysis, to help them formulate development strategies, to improve the effectiveness of business decision-making for the development of the company's long-term development of great practical significance. In this paper, other road construction companies, strategic analysis and formulation also has a certain reference value.