Research On The Development Strategy Of A Road And Bridge Construction Company

In the first half of 2014, the GDP is 26904 billion yuan, in comparable price, Year on year growth of 7.4%, GDP growth continued to remain low. The first half of the national architecture industry total output value of 6490 billion,15.3% than the same period last year. Construction of housing construction area of 9 billion m3, year on year growth of 13.5%. The newly signed contract amount and the total output value of construction industry growth in Comparative Perspective, from the beginning of 2013, the construction industry increase dropped to below 20%, so the building industry to high growth era have been far away. National economic growth into the 7 Era, fixed asset investment faces some uncertainty, government funding of embarrassment, real estate enterprise capital chain crisis let the building enterprise funds ability to become the present stage most important management ability. Individual grade qualification enterprise is on the verge of bankruptcy, small and medium construction enterprises are facing a crisis of survival, the competent departments for the imminent reform of the construction industry, the construction industry will enter a new stage of development.This study will combine the theories of strategy management related, make full use of the research achievements related industry experts and scholars and the important thought, to study the method of investigation, analysis, statistics based, the industry environment and the discussion of development trend of construction industry and the A company is facing internal and external environment, from the strategic height, with research tool for enterprise application of SWOT analysis method of strategic management, put forward to adapt to the strategic positioning of A company under the new situation of development and adjustment, and the specific implementation of the strategy to realize the development strategy strategy. Through the study, we think A company closely rely on the development environment in the future to, take the specialized and diversified development strategy, based on the traditional Road and bridge construction business, will do fine, at the same time, and actively expand the BT business, diversified development, which A company into a development strategy more clearly, the company governance structure is more reasonable, the operating mechanism to adapt to market changes, the enterprise internal management system more perfect, more standardized enterprise business structure, asset structure and market structure, industry chain more complete and coordinated development, a more sophisticated, talent structure optimization, enterprise employees more harmonious, more happiness, more modern information management level of enterprise.