Research On The Development Strategy Of LPE

With the Economic globalization, internationalization has become a key issue in the areas of economics and management. In order to get a healthy international growth, Chinese companies have to identify their internationalization status .As a result, a systematic and dynamic method to evaluate the status is important for a company to develop its international strategy and practice.Due to the economic globalization, the Liaohe Petroleum Engineering (LPE) is now confronting new development challenges. Firstly, this thesis studies the international, national and internal environment faced by the LPE, on basis of which the core competitiveness of LPE is analyzed by using the analysis method of SWOT. Secondly, the thesis analyzes the present situation and problems in the LPE. Thirdly, an outline regarding the internationalization development strategy in the LPE is drafted .Then a fundamental way is proposed in accordance with LPE's international development strategy, that is, the strategy must be designed gradually and different measures are to be taken in different stages. Lastly, some major measures are suggested that should be taken to guarantee the successful implementation of the international development strategy.This thesis is divided into five chapters. The first chapter introduces the research background, the research value and the general research methods of the internationalization strategies of LPE. It then defines basic concepts, and reviews the strategic theories of enterprises from internationalization strategies and growth strategies. The second chapter introduces the external environment from the view of macro and micro environment. The third chapter studies on the internal environment of LPE. The fourth chapter develops the strategic goals, a strategic system, strategic choices and strategic modes based on SWOT analysis. The last chapter puts forward the implementation measures, and in the end establishes a theoretical outline.