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Research On The Internationalization Strategy Of SD International Economic And Technical Cooperation Corporation

Posted on:2017-01-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y W XuFull Text:PDF
GTID:2349330512965349Subject:Business Administration
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China's economy has taken the lead in stabilizing and recovering,and has played an increasingly active role in the global market.In recent years,China's economy has been growing rapidly.The current strength of Chinese enterprises to actively seek opportunities for development,to go abroad for international operations has become an irreversible trend.SD International Economic and Technical Cooperation Corporation,as an internationalized enterprise,started from the foreign exchange business of multinational business(labor export)and gradually followed the needs of China's large state-owned enterprises to find oil and gas resources in the world,started oil and gas supporting construction,From the civil engineering,oilfield service engineering to highway,railway,power plant and other large infrastructure projects to upgrade,from construction contracting to design consulting,operation and maintenance of high value-added industrial chain extension,the company international business scope of the business increasingly It is necessary to use the theory and method of internationalization strategy to analyze the international operation of SD International Economic and Technical Cooperation Company,to sort out the external opportunities and threats of the company and the internal advantages and disadvantages,establish the strategic objectives and strategic management Focus,so as to enhance the company's international strategic business level,to achieve the sustainable development of international strategy is very important.From the theoretical analysis of international operation,this paper analyzes SD international economic and technical cooperation company's international operation with the theory of international division of labor,international strategic choice and competitive advantage theory.From the international strategic motives,including market size,investment Returns,economies of scale and learning effects,as well as regional advantages such as the analysis of international business motivation,in addition to internationalization from the mode of choice and mode of operation of the company's international operations.The research uses SWOT strategy tools to analyze the company stratum strategy and the business stratum stratagem.It points out that the internationalization strategy of thecompany has strategic problems such as unclear business strategy focus and business and regional market demand mismatch.In the part of international strategy formulation and execution,the author analyzes the external environment of international operation,analyzes the macro environment,country environment,industry environment,Analysis of the company's international strategy to do the SWOT analysis,and reached: the current business model,industrial structure and regional distribution can not meet and meet the needs of the company's international development needs to transform the international business model,optimize the industrial structure,Adjust the industry and market layout,expand the scope of business,the implementation of "the main industry + investment M & A" and focus on "the traditional advantage of the market + new high-speed development of the market" dual-wheel drive international strategy.Finally,from the internationalization strategy of the company guiding ideology,strategic guiding principles,strategic objectives,strategic business scope and regional integration and other aspects of the company's international strategy formulation and implementation of the company's international strategy design planning: to promote international business professional To promote the professional management of international business,to ensure that overseas business compliance,legal and efficient operation;the establishment of an international talent introduction and training mechanisms to promote the management team from the emphasis on overseas construction management to accelerate the development of legal,financial,technology,multi-lingual(1)Breakthrough in project scale: Breakthrough in the scale of investment and financing projects in overseas infrastructure construction;(2)Breakthrough in the scale of projects;(2)Breakthrough in the scale of overseas investment and financing projects in infrastructure construction;From the general project to the main project changes,from small projects to large projects.(2)investment M & A breakthrough: in overseas business structure,from the project contract to asset acquisition and continuous operation change.(3)Breakthroughs in overseas financing: Strengthen strategic cooperation with domestic and overseas financial institutions,explore new financing models,accelerate assetsecuritization,and gradually cultivate the competitiveness of the Company in overseas capital markets.(4)regional market breakthroughs: to enter the major developed countries in Europe and America.For countries in Western Europe,Northern Mediterranean countries,Australia and North America,which have sound legal system,strict management,advanced economies and market norms,they must enter the market with the help of the Group's technology,capital and government cooperation.In order to ensure the implementation of the company's internationalization strategy,the Company needs to expand its internationalization,build a capital circulation system at home and abroad,build a high-quality international management team,strengthen international operation and monitoring,and strengthen and promote strategic cooperation.Regulations and risk prevention systems to support the effective operation and implementation of the internationalization strategy.
Keywords/Search Tags:Internationalization strategy, investment and M & A, SWOT analysis, international strategic motivation
PDF Full Text Request
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