The Research Of Leather Products In The Network

The coming of Internet age brings the consumers a expediter way to obtain information. The appearance of electronic commerce accelerate the process of network consumption, which is requiring corporations engaging the research of network marketing, probing into the mentality of network consumers, analyzing the conduct of network consumers, realizing the demands of network consumers, to achieve the profit from network market. Habiliments, fitments and adornments is the most sold genus of merchandise on the network market presently. The quantity of netusers in China now is on the top of the world, exceeded that of America. Besides, China is the main country of habiliments consumption, the requirement of habiliments consumption is continually increasing along with the rapidly economic development, which will lead to a huge potential to open out. Judging from the present and the future, the network marketing of habiliments is a main share in the entire network market. At the meantime that the distribution website like TAOBAO and DangDang coming into people's life, it will be a trend to build a network brand with vendee cognizance. This article takes the establishment of the network leather clothing brand as a platform; takes the design of the network leather clothing brand as the main content and coordinate the network sale model and brand drumbeating as main investigation.This article is composed of three parts: first, has established the low end of the network leather clothing brand and the localization of youth oriented brand by investigating the psychology behavior and purchasing power of consumers which are shopping in network; Second, cooperating the marketing of network leather clothing brand, make a brief research on network sales model, sales characteristic and brand propagandizing. Third, which is the key point of this article, "the conformity of network leather clothing brand product design image" Third, the key point of the article is design and image's conformity of the network leather clothing brand product. Forms the allocated proportion of the network leather clothing brand product design element by investigating the color, the material quality, the design, establishes the product the staple product vivid characteristic of the network leather clothing brand.