Cultural Differences, Brand Identity Design

From the perspective of cultural differences, marketing, cultural theory support for culture and brand, the association, and cultural differences of brand image design, and the impact of brand strategy analysis. Through the understanding of cultural differences, and express the cultural differences between the present under the brand image design, can discover cultural differences is a fixed pattern and routines can be found, but can be measured by its elements. In consumer behavior and culture exist great relevance in the face, I think brand culture differences can through: brand in the target consumption group of brain inherent impression, target consumption group cultural characteristics, the realization of the expected goal, brand, three aspects of the new arrangement and combination, looking for the link, and based on the establishment of brand positioning, formulate corresponding strategies to spread, brand image visual expression on the right is established under the cultural differences, brand image design scheme of the accuracy of the feasible methods.