Research On The Core Competitive Ability Of The Specialty Chain Store

As a newly rising retail trade form, specialty chain stores have appeared in our country and have had the huge development and showed the powerful life. Nowadays, under the condition that our country executes the open to the foreign countries overall, more foreign retail companies have begin to enter the retail market of our country. The retail trade has develop maturely in our country, but comparing with the foreign retail companies, our retail companies are short in the management experience, capital strength, information technique, and so on. Especially, if the specialty chain stores in our country compete with the foreign retail companies and get the further growth and development, they must construct the core competitive ability at once. Some big spatiality chain retail enterprises have been successful in operation & management and expanding scale, for example, GOME and SUNING, and they offer much valuable experience for the growth and development of the specialty chain stores in our country. However, there is still much shortness in the aspect of the theory research on the core competitive ability of the specialty chain stores. This article will analyze the outside environment and the current situation of the specialty chain stores. Then, it will operate the SWOT analysis method to analyze the possibility of the structure of the specialty chain stores' core competitive ability, and research the theories on the retail enterprises, chain operation and . the core competitive ability, then; define the specialty chain store' core competitive ability and its structure. The specialty chain store' core competitive ability is that the specialty chain store realize its marketplace successfully in fixing position through integrating any kinds of resources and marketplace to exceed other retail business state and retail enterprise, and the ability that is able to keep the competitive strength and stabilize development include four parts that are the product service ability, the information management ability, the material entity transportation ability, the marketplace exhibition ability. This article apply the questionnaire investigation method and the SPSS statistic analysis to practice and prove the theoretic research on the structure of the specialty chain stores' core competitive ability is valuable and sciential. On the basis of the structure of the specialty chain store core competitive ability, this article will research on the cultivation ways with the specialty chain store' core competitive ability in four parts, which include strengthening human resource management, constructing the centre of material entity distribution & transportation, practicing the electric commerce and practicing the customer relation management. Then, this article will research the ways on preventing the specialty chain store' core competitive ability in two points which include the industry associations and governments.