The Study On The Export Competitiveness And Influence Factors Of Textile And Clothing Industry Of China

With global textile and clothing trade coming into "post quote time",China's textile and clothing industry will meet great developing opportunity,meanwhile,it will also have to face more extensive, complicated,spiculate and furious competition. In the new situation how to keep and upgrade the industry's export competitiveness not only is important to the durative and steady development of the textile and clothing industry,but also has relation with the durative,well and steady of China's economy. The study of the textile and clothing export competitiveness's actuality,status,main influential factors and relevant countermeasure has practical meaning and academic value.In virtue of relevant study production,this paper establishes a theory base, quantitative and qualitative analysis frame which are emphasized particularly on the analysis and evaluation of China's textile and clothing industry's export competitiveness. The quantitative analysis of this paper is on the base of statistic indexes measurement and transverse selective comparison,the cognition of the industry's export competitiveness is fairly intuitionistic and clear. It begins with the selection of common indexes that are used to evaluate export competitiveness and simple description of measuring method,and then these indexes are measured step by step with recent years' statistic. The indexes of China are compared with the nine foreign main export countries that threaten China's textile and clothing industry. The detailed course of measurement and analysis is:single index first, and then integrative compositor by factor analysis. After that,clustering analysis is used to prove the veracity of the compositor. The qualitative analysis of this paper is based on Porter's diamond model,and it emphasizes particularly on four influential factors:main factor condition,need condition,related and support industry,business enterprise organize structure and competitive strategy, by which preparatory and fairly systematic analysis of China's textile and clothing export competitiveness is made.The discovery from the above study is that the textile and clothing's export competitiveness of China is distinctly superior to the other countries that threaten our country,but it has descendent trend. The factor analysis gets, China ranks the first on the "competition ability", but ranks only seven on the "competition developing situation". The clustering analysis gets, our country together with Bangladesh,Pakistan are in the same layer. This is subjected to the industry environment influence factors of export competitiveness in recent years,includes original material cost ascension,labor force cost ascension,RMB appreciation,export market need descending,trade protection doctrine,brand consciousness lacking. So China can carry on adjustments from the industrial structure,market,brand,product invention etc. to promote the international competitiveness of textile and clothing industry.