Study On The Dynamic Mechanism Of Red Tourism

As a new kind of theme tourism activities, red tourism has become rapidly a new tourist attraction in recent years. However, whether in theory or in the tourism practice domain, we are short of the deep-seated exploration for causes and principles of red tourism development. Therefore, it is very meaningful for related theoretical research on the dynamic mechanism of red tourism. Studying the red tourism dynamic mechanism, we can understand profundity the intrinsic principles and mechanisms of red tourism dynamic elements, enrich greatly the related theoretical research of red tourism, and guide more development and construction of red tourism. Dynamic mechanism of red tourism has become an important research topic for sustainable development of red tourism.According to the system dynamics theory, sustainable development theory, the demand level theory, and theories of tourism resources, tourism marketing, tourism psychology, tourism management and many other related theories, this piece of study applies multidisciplinary research methods, including network literature method, system analysis method, AHP, Delphi method, means of the combination macro-analysis with micro-analysis. This paper, with the overall frame work of "Basic concept and theory---- Background of the development and current situation of red tourism----Dynamic system of red tourism---- Dynamic mechanism of red tourism----The evaluation, cultivation and optimization for red tourism dynamic mechanism----Case analysis on Jinggang Mountain", studies the red tourism dynamic mechanism and the relative theories of it systematically from the theoretical and practical level. The main contents of this paper as follows:ChapterⅠis a brief introduction. It shows the basis and significance of this paper, summarizes the relevant literature in this field, gives a brief introduction on research ideas and contents, research methods and theories, points out the major innovations of this paper.ChapterⅡis the basic concept of red tourism dynamic mechanism. It expounds the relative basic concepts of red tourism dynamic mechanism, mainly including the meaning and characteristics of red tourism, the basic concepts of tourism system and tourism dynamic system, the concept of dynamic mechanism, as well as the basic concept of red tourism dynamic mechanism and so on.Chapter III analyzes the development of red tourism. It analyzes the background of development for red tourism from the aspects of the generating process and history. At the same time, it explains the meaning of red tourism development from political, social, cultural, and economic view, and points out the current situation of red tourism.ChapterⅣis the analysis of the red tourism dynamic mechanism. This is the logical endpoint of this study and also one of the innovative points. On the basis of analyzing the basic driving force and building the structure model of dynamic system, it discusses the dynamic system of red tourism in detail. On that basis, it discusses the major components of red tourism dynamic mechanism, builds the dynamic mechanism model of red tourism, and studies the principles of operational procedures for the red tourism dynamic mechanism.ChapterⅤis the evaluation, cultivation and optimization for red tourism dynamic mechanism. It is also one of the innovative points. By using Delphi method and AHP, this paper builds the evaluation system of red tourism dynamic mechanism and identifies the weights of red tourism driving evaluation factors. On this base, it respectively optimizes the red tourism dynamic mechanism proceeding from the four systems:red tourism thrust system, red tourism attractions system, red tourism support system, as well as red tourism intermediary system. In particular, it highlights the cultivation and optimization of the thrust system and the attractions system.ChapterⅥis the case study—Dynamic mechanism of red tourism in Jinggang Mountain. Taking Jinggang Mountain as an example of studies, basing on the analysis of the development of Jinggang Mountain's red tourism and the various factors of dynamic system, we put forward corresponding countermeasures to solve the problems of dynamic system. We hope that it can optimize the red tourism dynamic mechanism of Jinggang Mountain. ChapterⅦis the conclusions and prospect. It summarizes the main points of this article, points out the shortcomings in the study and presents the main directions for future research.