Research On Combined Supply Chain Contract With Asymmetric Information

With the economic globalization, competitions among enterprises have become fiercer. In order to survive and develop in the changing environment, enterprises have to cultivate their own competitive advantages. To meet the need, Supply chain management emerged from all fields of management theory.However, the members of supply chains have different objectives; will inevitable resulting in conflict of interest. In order to optimize supply chain decisions, each member of a supply chain, not only to optimize their own targets, and also to optimize the supply chain as a whole. While the incentives as an effective means to coordinate the supply chain have become a hot and difficult field of supply chain management research, supply chain contract incentives provide a theoretical basis for policy-makers.In supply chain management research, asymmetry information is widespread, which lead to supply chain inefficiencies. Reasonable and effective supply chain contract will bring members of the supply chain jointly profit, shared-information, risk-sharing, When facing different trading conditions. In view of this, the study of supply chain coordination strategies has realistic significance.However, the previous single contractual mechanisms cannot achieve the maximum overall efficiency, so we will combine revenue-sharing contracts and price discounts contract, and study its coordination in the supply chain role. At the same time, most of the supply chain contract research, do not take into account the supply chain risk preferences of the members, which is clearly not suited for the uncertainty of the external market environment. Therefore, this paper has practical significance.This paper discusses supply chain management problems, mechanism of uncertainty and the factors that affect the coordination mechanism. Thus put forward the realization of a joint contract can reach better collaboration, and discuss supply chain coordination with different risk preference of the supply chain members.Research methodology of the model development is based on game theory, Information economics and financial engineering. To simplify we have made certain hypothesis, In the future discussion we can release some variable. And discuss other combination of supply chain contract.