Research Of BSC Indicators Applied In A Communications Group

The financial crisis, from the United States' Wall Street swept the globe, has deeply affected every corner of the world. How to face economic crisis brought from U.S is Placed in front of Chinese enterprises.The balanced scorecard (BSC) has emerged as a decision support tool at the strategic management level. Many business leaders now evaluate corporate performance by supplementing financial accounting data with goal-related measures from the following perspectives: customer, internal business process, and learning and growth. It is argued that the BSC concept can be adapted to assist those managing business functions, organizational units and individual projects.By means of analysis to A group's performance historical data, studied the indicators selection, Thereby discovering deficiencies exist in the A Communications Group's indicator system consist of establishment of the Balanced Scorecard and weight system, And to make recommendations for improvement for those deficiencies.The significance of this study lies in the use of SPSS data analysis software and Gray theory to study the performance indicators, weight and method. To enable this tool Balanced Scorecard applications in specific industry or enterprise and provide a new research ideas in this field.