Study On The Sustainable Development For Jiangsu OEM Enterprises In View Of GVC

Since entering into China, OEM makes Chinese enterprises develop rapidly with its own advantages and low labor force in China. Many national brands have moved their production to China. Take consumer electronics as an example, almost all brands of consumer electronics have productions made in China. China have become the manufacturing base of the world, where gathering 1/3 OEM businesses of the world. "The workshop of the world" was also given by this reason.Since China joined into WTO, Jiangsu province develops OEM businesses and makes its GDP increase continually with its preferred and resourceful area location in Yangzi River Delta Region. OEM has become one of the most important "engines" to promote the economy of Jiangsu province. However, as time's gone by, the competition between home and abroad markets is becoming more and more fiercely, and the disadvantages of OEM model have come out gradually. The world financial crisis is an acid test for the living of OEM enterprises. How to turn around? Sustainable development has been put on the agenda as a strategic question.As an unit of GVC, the upgrading and development of Jiangsu's OEM enterprises must be influenced by the type of driving force and governance of GVC. This paper is trying to research the sustainable development strategies and upgrading route of Jiangsu's OEM enterprises based on the analysis of GVC.The introduction of this paper analyses the researching background of OEM, highly lights the necessity and urgency of upgrading for OEM enterprises, and also makes a rough reviewing of the domestic and foreign researching in this area. Part two mainly introduces some concepts and theories of OEM,GVC and the sustainable development. Part three builds the capacity of sustainable growth of OEM enterprises, and focuses on analysis of the effects of different types and governance of GVC. This part provides a strong support to the next researching action. Then, part four analyses the OEM enterprises' role in Jiangsu economic growth, the importance of the OEM enterprises' sustainable development is further defined. In Part Five, based on the analysis of the existing problems in Jiangsu's OEM enterprises, it introduces the ways how to realize the sustainable development and upgrading in view of GVC. The last part, by analyzing the growth of Bosideng and figuring out its development strategies and upgrading route, it gets a proof that the sustainable development strategies and upgrading route introduced by part Five are effective and meaningful.