Study On Brand Strategy Of Li Shui's Agricultural Products

The development of modern agriculture is top priority of building the new socialist countryside in China. Facing current agricultural products Internationalization challenges, as some of the less developed regions in developed provinces, how to make use of more favorable conditions for economic resources in developed provinces, take the leading development, integrating brand resources of agricultural products, promoting brand strategy, Improving the market competitiveness and taking a leading role,is very imminent. This paper starting from this point of view, study Brand strategy for agricultural products as a more representative example of Lishui City, Zhejiang Province. based on the in-depth status analysis of the Lishui City agricultural products brand building.,through a systematic comparative analysis methods,study the main problems of less developed areas agricultural products brand strategy planning and the implementation. From the characteristics of less developed regions regional economy, from the government, enterprises, farmers, the associations this four aspects, Comprehensively analyze the main causes of these problems. Through the analysis of less developed regions and the characteristics of agricultural production and operation, in the process of Brand building and transformation, must give full play to the Government's leading role, through the government, enterprises and farmers to work together, Creating a strategy for the implementation of low-cost, using the existing resources, through the integration of existing brands to achieve, In order to achieve the best economic and social benefits. This article put forward steps to implement agricultural products brand, and believe that the government should play advocates, planners, support persons, managers, service the five major roles in the process of brand integration.Through the success case studies of brand building of Lishui City, Hui-ming tea brand, believe that agricultural products brand in less developed areas can be integrated to create the effect of the implementation of low-cost, and then making brand name strong and grow in size . And based on the analysis the cause of impacting brand strategy, this paper put forward the concept of establishing major brands, combination of regional brands with corporate brand, agricultural production and agricultural products standardization, joint operation of enterprises and households, perfecting brand management system etc corresponding countermeasures and suggestions.