A Study On Present Situation And Countermeasures Of China's Websites For Science Popularization

With the development of Internet and the rapid increase in the number of its users, how to use this new medium for science popularization and dissemination has become a multi-hot issue. Due to the mass information, multi-media expressions, equally interactive feature and convenient query search function of the Internet, network science has overcome the shortcomings of traditional one and thus has great room for development. At present, however, China's websites for science popularization have not been effectively utilized, the advantages of network media have not been brought into full play, the contents and forms of network science also need to further improve. In view of this, by analyzing the current situation and problems of China's websites for science popularization, the paper examines the audience's use of the network resources and sums up the successful experience of a number of websites for science popularization. Accordingly, it puts forward some suggestions and strategies for their development so as to promote the cause of China's network science.The paper adopts a method of quantitative and qualitative research. From the utilization of the network science resources and a case study of the website for science popularization, the paper carries out a related statistical analysis and conducts a survey on its audience (young students in Anhui Province). With some data and statistics on the use of network resources, the paper also makes up for the current lack of research in this area and thus has some originality.Specific work as follows:1). Analysis on the rapid development of Internet and its impact on the websites for science popularization It covers the opportunities and challenges brought by the rapid development of Internet, cyber users'qualifications, their ages, employment structure and their main demands.2). Analysis on the current situation and problems of websites for science popularizationA statistical analysis on the websites for science popularization is done according to their regional distribution, organizers, contents. It also analyses their problems in contents, exertion of the network media advantages, etc.3). Survey and analysis on the websites for science popularization audience.By a questionnaire survey on the audience's use of the Internet resources and the comprehensive collection of the feedback, the paper examines the audience's demands and the weakness in China's websites for science popularization.4). Case studies of websites for science popularizationFrom typical case studies on a number of excellent popular science sites, it explores the laws for the construction of popular science sites to provide some experience for others.5). Strategies for websites for science popularization optimization.Based on the above analysis, it puts forward a few tentative strategies and suggestions for the websites for science popularization development, concerning the construction of talents in network science, contents of popular science sites, network media advantages and the audience's network attainments.