Research On The Eco-tourism And Sustainable Development Of Zhalong Nature Reserve

Eco-tourism is the fastest growing tourism travel form, which is based on relations between tourism and the environment, and is eco-environmental ethics and sustainable development apply in the tourism. Eco-tourism is a tourism activity which is tourists appreciate, explore, enjoy and protect nature in a relatively natural areas (including humanities), and to raise funds for protected areas, and to provide employment and opportunities for participation in decision-making for local communities in order to achieve tourism sustainable development.Zhalong Nature Reserve, located in Heilongjiang Province, is China's largest nature reserves of water birds such as crane and wetlands eco-types, has been included in List of Wetlands of International Importance, and has an important position in our country and the world. But in a long time, due to insufficient understanding, inadequate attention, inadequate rule of law, unfavorable management system of the Zhalong Nature Reserve, as well as over-exploitation of Zhalong and other reasons, caused the deterioration of ecological environment in Zhalong.This paper studied the content and characteristics of eco-tourism, the practice of eco-tourism development at home and abroad nowadays, and eco-tourism development theory. Based on these, combined the characteristics of eco-tourism resources of Zhalong Nature Reserve, from the point of view of eco-tourism, analyzing the development of eco-tourism strengths, weaknesses, opportunities and threats of Zhalong Nature Reserve, then studied and discussed the eco-tourism products and put forward countermeasures of eco-tourism development.