Tourists' Demands For Animal Demonstration, Protection Interpretative Media:

Tourists are the audiences of Interpretive System.The interpretation effect is related to the satisfaction of visitors.The Interpretive system which sets up according to tourist's demand is most can achieve the educational end.Therefore in the Interpretation system's research,understood that tourist's demand regarding the plan,designs and improves the scenic area the Interpretation system to have the vital significance.The animal demonstration scenic area takes an important scenic area type,has many kinds of functions such as education,therefore its Interpretation system's construction should meet tourist's demand.This research selects Beijing Zoo,Milu Park and ZhaLong Nature reserve as the research areas.Through the literature search,field study and questionnaire collect materials,and use a series of statistical analysis methods,studies the Interpretative Media demand situation from Demographics Characteristics,Visit Characteristics,use of Interpretative Media,demands of interpretative media,effect of interpretation.Contacts the differences of interpretative demands in three areas,and then analysis the different characteristic tourists' demands.Finally put forward the improvement interpretation system's proposal.