Research On Financial Strategy Of Hongchang Luqiao Corporation

Financial strategy is a powerful tool of the modern enterprise management. It is the effective implementation of capital management, and can optimize the allocation of resources, and it can ensure the maximizing the value. With the major changes of the business environment and the widespread implementation of strategic management, the traditional financial management theory and methods has been unable to meet the needs of today's businesses. The development of strategic management theory combines with the strategic management thinking and the traditional financial management theory, and plans the overall financial activities of enterprises from the perspective of long-term. This dissertation explores the use of financial strategy focuses on the basic theory of financial strategy for Hongchang Luqiao Corporation..This dissertation searches data of domestic and foreign financial strategy, and combines with Hongchang Luqiao Corporation, research on investment strategy, fund-raising strategy and strategic management of income distribution strategy. This dissertation put forward constructive comments of the company's financial strategy, targeting the implementation of programs and specific measures. Analysis of corporate financial management status, this dissertation is in accordance with questions, analyzing problems, problem-solving ideas, and uses the theory and practice, and takes the quantitative and qualitative methods, and analyzes the company's capital structure, asset structure, solvency, operating capabilities, profitability analyzed in recent years. As well as detailed analysis of the company's financial environment, this dissertation uses the SWOT analysis to analyze the existence of the Hongchang Corporation 's strengths, weaknesses, opportunities and threats.This dissertation focuses on financing and investment, taking into account the allocation of corporate earnings on the company's financial strategy to explore various aspects. The company financial strategy at this stage is "integration of pre-investment, moderate debt, moderate allocation." The investment strategy is to integrate the first initial investment and digestion and absorption, and the objective is to enhance the core competitiveness of companies. The fund-raising strategy is to combine with highway industry conditions, and do good financial planning, budget control and corporate financing structure. The income distribution is to recommend appropriate additional staff and project department of incentive mechanism, and the objective is to perform their enthusiasm and create the maximum profit.Finally, the dissertation puts forward the ideas and suggestions, which is how to strengthen the company's financial strategy management, and hopes to improve and perfect to the company's financial strategy.