The Research Of Financial Strategy Of CSN

With the rapid development of economic globalization, financial environment of corporations has become increasingly complex and uncertain. It becomes a current trend to strengthen strategy management for corporations. Financial strategy management also attracts much attention. Chinese air transport enterprises are in a strategy adjustive and developmental stage, so it is necessary to research the problems and the solutions in financial strategy existed in management in air transport enterprises. On the premising of summarizing the relevant theories to the financial strategy management, financial strategy management of China Southern Airlines Company Limited has been studied detailedly and systematically, according to corporate financial strategy management general procedures. The main part of this article includ: financial strategy environment of China Southern Airlines Company Limited is studied through strategy management analytical method; financial status on China Southern Airlines Company Limited been analyzed using the methods of financial ratio analysis including company’s solvency analysis, profitability analysis and operation capacity analysis. Be based on this, the current overall strategy and financial strategy of China Southern Airlines Company Limited been summarized which including company’s fund-raising strategy, investment strategy and dividend strategy. The implementation of financial strategy of China Southern Airlines Company Limited was discoursed in detail after author’s researching in China Southern Airlines Company Limited. At last, the implementation of overall strategy and financial strategy of China Southern Airlines Company Limited is evaluated, the problems and their solutions in financial strategy was summarized.