Strategic Study On Development Of Changchun Road And Bridge Company

Changchun Road and Bridge Transport facilities Engineering Co., Ltd. is a main business of municipal public works construction company, how to maintain leading position in the fierce market competition, and with the development of the industry, company can continue to grow. Changchun Road and Bridge Corporation how to improve enterprise system and enhance the competitiveness of enterprises, improve project profitability, develop their long-term development strategy. Against that background, this paper start the study.The main text is divided into four parts. The first chapter, we briefly describe Changchun Road and Bridge Corporation development status ,Changchun Road and Bridge and the main business development process of the status quo, through the presentation of the company's history profile and the existing organizational structure, core business and business model, the company mainly engaged in the data, introduced the company's history and current business status and operating state of the economy. The company's existing implementation of the strategy and key issues are introduced.Chapter II, the analysis of the external environment of Changchun Road and Bridge Corporation are surveyed. On the national construction industry policies and regulations affecting the part of the company to do an analysis of the national economy maintained steady and rapid development, the scale of investment in fixed assets is also simultaneously increased. Along with the accelerated pace of urban construction, municipal infrastructure, the increasing market demand, municipal infrastructure, the industry faces enormous opportunities for development. Through the Five Forces model of industry competitive environment in which the company conducted a detailed analysis, we can see, municipal infrastructure in low-end market competition has been heating up. Through the analysis of the external environment, we can see, Changchun Road and Bridge Corporation is facing important opportunities, while facing severe challenges. Changchun Road and Bridge facing key opportunities include:(1) The national implementation strategy to stimulate the economy, increase investment in fixed assets and urban construction scale of investment, the demand of market are constantly increasing.(2) national implementation of the policy of revitalizing northeast old industrial bases, so that more additional investment in Jilin Province, will further boost investment in urban infrastructure, giving Changchun Road and Bridge provided a rare opportunity for development.(3) Changchun, Jilin cities of urban rail and subway construction, waste disposal and other environmental protection projects, land consolidation in BaiCheng area, the increase in new business for the company to expand business opportunities.(4) cooperation and competition with the industry trend is strengthening.(5) The construction industry structure adjustment, the market bidding mechanism is gradually standardized, is conducive to private enterprises to engage in fair competition.Changchun Road and Bridge major threats include:(1) The project owner unit price negotiation ability, merit-strong, low price and financial strength of the selection of contractors.(2) qualification control has been relaxed, an increasing number of peers, intensified competition in the low-end market .(3) the reform of the investment and financing reform, municipal projects to BT, BOT-based, but the management was not standardized, financing of private enterprises is very difficult.(4) municipal infrastructure sector deepening the reform of state-owned enterprises, the company's competitiveness greatly enhanced after restructuring .(5) Large-scale enterprises to enter the central province of light rail, large overpasses, water conservancy construction projects, seizing the high-end general contracting.Chapter III, we analyze internal conditions of Changchun Road and Bridge. The first part, Changchun Road and Bridge internal resources analysis, the company's brand and qualification, machinery, manpower, raw materials, government relations resources to carry out an objective analysis. The second part, the analysis of Changchun Road and Bridge internal capability. Ability to open up the market, project operational capacity, financial monitoring capability, financial operational capabilities are analyzed. Part III, Changchun Road and Bridge internal management analysis, corporate organization and management, functional management, project cost management process problems were analyzed. Changchun Road and Bridge finally arrive at the advantages and disadvantages of internal summary: Changchun Road and Bridge has the advantages include:(1) we have a municipal public works and highway projects two general contracting qualification.(2) We have a brand in the province, have accumulated a large n umber of engineering performance and a wealth of construction experience.(3) staff as a whole young, dynamic and higher education.(4) Road construction machinery and equipment are complete and perfect , the capacity of construction is excellent.The disadvantages include the existence of Changchun Road and Bridge:(1) The level of qualification is no more competitive advantage in the high-end market(2) compared with the central large-scale enterprises, the company is small, capital strength is not strong, we have yet to develop outside the province of construction markets.(3) Organization of double management system, lack of functional departments, enforcement is not enough.(4) the concept of a lack of marketing, marketing agency team is not sound.(5) Lack of human resources compensation incentive system and performance appraisal system.Part IV, Changchun Road and Bridge company's development strategy formulation and implementation. This chapter, aimed at the problems and inadequacies, will be on business development, organizational renewal, financial management strategy, marketing strategy, human resources strategy, project cost control strategy to study several aspects of proposed implementation of the strategy proposals to support the development strategy of building a company's complete strategy system and development agencies.Operation and development direction of the main qualification promote municipal first level, our business marching into the high-end construction market.Organization is to remove reconstruction of the main branch establishment, the establishment of division system, specific to the division system has been adjusted and explanation.Marketing strategy for the major classification from the market to develop, strengthen market tracking research.Major planning human resources strategy of the company's remuneration system and performance appraisal system。Project cost control strategies targeted at the project management process to establish a cost control system and project management contract responsibility system.