| The Dongying XD industrial group is based on glass fiber reinforced plastics industry asthe pillar, the mechanical processing and maintenance, pipeline corrosion and installation,electrical manufacturing, downhole operation and tool maintenance, light hydrocarbonprocessing, logistics and transportation industries, supplemented by a comprehensive enterprise.Enterprises in the start-up stage, glass fiber manufacturing enterprises in China is still relativelysmall, the lack of competition, at the same time, the domestic glass fiber demand, the enterprisehas been the rapid development. But in recent years, due to the large number of domestic glassfiber enterprises,foreign companies pouring into, enterprise is facing severe challenges. Based onsuch a background, this paper studies on the strategic management of XD industrial group, putsforward related suggestions, to guide enterprises to obtain strategic effect for XD industrialgroup.This article first embarks from the research background, current research situation at homeand abroad about strategic management, then through the analysis of enterprise strategicmanagement theory and strategic management methods are summarized, provided a theoreticalbasis for the next paper. Secondly through the elaboration and analysis of development status ofXD industrial group, find out the problems existing in the management, and puts forward themeasures to solve the problem.Finally combined with SWOT analysis method for XD industrialgroup carries on the objective analysis of internal and external environment, clear XD businessopportunities, threats, strengths and weaknesses. On the basis of analysis to determine the XDenterprise development strategies. XD is proposed implementation of the principles of enterprisedevelopment strategy and measures to promote the enterprise healthy and stable development. |
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