Research On User Experience Of Web Product Based On LifeStyles

Internet aggregated the information together with an invisible net, enhancing the information content and changing the way people gain the information. Simultaneity, user experience has become a significant guideline to evaluate web product. Web products are contacted with our lives. At one time, the user behavior is affected by the life styles, habits, attitudes and values.This study is based on distinguish the web user colony by value and lifestyle in order to understand the different characteristics on distinguishing lifestyle groups. The user experience through the experiment was measured, and the correlation with user's task performance and subjective evaluation was used to study the difference between the user experience characteristics on different lifestyle groups.A lifestyles scale was made, and the efficiency sentences were reserved through the anterior test. A web system was designed to get more data and shorten the research periods.Than, four sentence which can reflect the users' self-estimate were added into the anterior test scale. The questionnaire combined with demographic variables and habits. To ensure the stability of scale, through several analysis steps, such as the relevant validity, differential power, reliability and construct validity, five common factors were extracted. They are fashion, open mind, the pursuit of perfection, adventure stimulation and optimistic and so on. Hierarchical clustering method was used to determine the three types of living groups: those who open for change, perfectionism and steady. Discriminant analysis results are satisfactory. Three groups in the network experience, behavior and consumer preferences in daily life there is significant difference.And next, 16 users were invited to a experience evaluate experiment. The 16 people were found to be in three different groups. They browsed in a website to search for a piece of information. After the task, their performance would be transformed into performance target. And also they would report their subjective experience by finishing subjective scales. The relationships between the performance targets and the subjective experience have been studied. And the experience differences between the living groups had been explored.This study brings lifestyles into user research, pointing out a bran-new way to study the experience of target user. It is significative to upgrade the user experience.