Study On Performance Evaluation And Incentive Mechanism Of Service Supply Chain Of Tourism

Service supply chain is a new research trend in the field of supply chain, while Service supply chain of tourism is an important branch of service supply chain. How to build performance evaluation and incentive mechanism reasonably and comprehensive is important issue to be settled urgently.This paper studies the performance evaluation and incentive model of service supply chain of tourism in order to build performance index system and incentive model. The main contributions of the thesis are as follows:Firstly, the paper proposes the performance index system of service supply chain of tourism, which Refers to performance evaluation of supply chain, bases on BSC, and is obtained by the way of empirical analysis and primary component analysis. At last performance index is described qualitatively and quantificationally.Secondly, improved grey relational analysis, which avoids the drawbacks of giving values subjectively, is used to do performance evaluation. Performance evaluation is showed operable by the example.Finally, incentive model is build based on output result, credit standing and performance evaluation result, using traditional Principal-agent incentive model. It avoids the incentive distortion problem and provides some reference for travel agency on signing contract.