Research Into New Retailer Mode Of An Integrated B2C On-Line Supermarket And The Agile Delivery

With the rapid development of Internet application, as well as the evolution of modern retailing, new retail model which integrates the B2C on-line supermarket and agile distribution has gradually become a mainstream retail formats.B2C on-line supermarket is displayed through the internet as a platform, order online, delivery offline, which is a new B2C e-commerce business model. It is helpful to save the cost of leasing the store; it can increasingly reduce the operation costs.the ideal model is that integrates the virtual network and physical network, supports the agile supply based on combination of the online retail and offline logistics distribution, so as to attract quality customers.Combining the information processing system, logistics and distribution system and marketing support system can integrate the entire supply chain, which will evolve to the retail format of asset-light. It can reduce the information costs, operation costs and logistics costs. It is a very important work to construct a logistic distribution system which suit to online supermarket. Therefore, it is significant to study the new retail format which integrates the B2C online supermarket and agile distribution. Research on this field will improve the core competition of online supermarket and enhance efficiency of whole supply chain.The main job of this thesis includes:Firstly, This thesis traces the history of the evolution of modern retail formats, by analyzing the state and the trend of retail format, the concept of new retail model is proposed, which integrate the B2C on-line supermarket into agile distribution, focuses on the strengths and growth prospects of modern retail formats.Secondly, on-line supermarket distribution network is designed. At first, the configuration of distribution and the problems are researched, and then the concept of agility distribution is introduced. Combining the purpose of B2C on-line supermarket, the thought of agility distribution is proposed. Thirdly, the distribution network is designed. The location and the number of distribution station and center are analyzed. The model based on agility distribution is established, which considers inventory control policy on the condition of random demands. To solve the established model, the heuristic algorithm is designed. In the end, the efficiency of model and algorithm are proved by a numerical example.Finally, the results and the conclusions are presented, and the future research fields are proposed.