Formats Development Strategy Research Of Retail Group A

Retail format is retail enterprise management organization form, whose manifestation likes supermarkets, department stores. convenience stores, it determines the customer group positioning, and management of retail enterprise direction, commodities organization, property presentation elements, is a key factor in retail enterprise survival, competition and development.With economic development and changes in the consumption environment. the contradiction between the development of China’s retail industry forms and change of consumer demand has becoming increasingly prominent, the traditional domestic retail enterprises are facing the task of development and change of format, the previous retail development theory has been unable to effectively guide the practical application, the development strategy of systematic study and analysis on domestic industry of traditional retail business is very necessary. A retail group is the domestic regional traditional chain retail enterprises, represented the main group and the backbone of the domestic retail industry, also is the main body of retail formats changes, the investigation of this, more representative, can better represent industry question, industry condition and development way of effective analysis of domestic retail subject, the results are also more conducive to the transition for the industry reference.The retail group A as chain retail enterprise development for many years in domestic traditional areas,the factors affecting the development of its formats appear new changes, originally in the supermarkets, department stores, forms a competitive enterprise facing the industry and electronic commerce, the shopping mall of emerging market such as extrusion, and its own growth difficulties, guest group of aging, extensive management mode, single operation forms, loss of business planning and so on, need to foster strengths and circumvent weaknesses. targeting business development strategy in the current dominant terminal network, market share, and logistics distribution ability based on the evaluation of internal and external environment, make effective business development strategy.According to the analysis of the retail group A internal and external environmental changes and their own capacity, the development of retail business strategy includes business positioning, its development strategy of its forms include forms, the adjustment of the formats and innovation, the combination of the formats and so on, The detail as follows:for the consumer market re format positioning, will existingterminal shops according to customer group characteristics of orientating;strengthen the existing stores, supermarkets and other retail formats; the development of electronic commerce, shopping-mall, convenience stores and otheremerging formats,attempts to combine electronic commerce and the business entity of department store shopping center and other format model innovation, and collaborative development strategy at the same commercial body of multi format effective combination and area format.In the implementation of development strategy of A group forms, should focus on implementation costs, market evaluation, profit model, marketing ability matching key points, and decompose for market survey and evaluation, project planning and investment integration, property modification, the rendering of the formats and the subsequent adjustment steps, the key to grasp the new project, monopolize.the market, competition availability, project stage, the timing of the formats, resulting in business strategy implementation pathways. A group format strategy successful implementation still need to enterprises in the supply chain integration, marketing promotion, enterprise profit model to bro aden, talent reserve, store location and other aspects of security.Through to A retail enterprise group development strategy research of the forms. can obtain general revelation about the development of the traditional retail enterprise forms in China, the retail enterprises face many development problems can be solved from business strategy changes, and achieve a more benign development. In formulating business development strategies, it is necessary to clear forms through the analysis of the internal and external environment and enterprise competence, the necessity of strategy adjustment and survival, through the SWOT analysis formats strategy direction, using the localization, the strengthening of the formats of the formats and business mode adjustment, the combination of the formats, multi-dimensional comprehensive business development strategy, and detailed operation flow and safeguard measures, to ensure that the policy to the ground. Traditional domestic retail enterprises through the correct business strategy formulation and complete implementation can obtain more competitive advantage, bring a new industry development.