Marketing Strategy And Enhancement Of Agricultural Sprayer In China

Agricultural sprayer is an important tool in the scientific use of pesticides and spraying agricultural liquids, which plays an serious role in agricultural production in China. However, the development of agricultural sprayer is quite slow, which is partly because sprayer product is hardly improved owing to the slow development scientific technology, and partly because the current market lacks the modern concept as well as the advanced system, restraining the stimulus effect of the market. With the basis of a lot of market investigation and access to plenty of relevant information on market conditions of the spray application and product problems, In this thesis, we discussed in the detail of the classification status of agricultural sprayers, in addition to product profiles, then analyzed the current sprayer sale market situation and raise the specific improvement of marketing strategy of agricultural sprayers, further more, we demonstrated brand building, marketing channels, advertising strategies, pricing strategies, promotion methods and other aspects in the process of selling sprayers. After all, we put forward several new ideas and strategies,such as " key point for starting improvement of sprayer product "," main view of the brand sprayer "," sprayer advertising strategy "," affiliated products ideas ", which will facilitate a good market development of sprayer and promote sales and development of agricultural sprayers as well as better scientific use of pesticides.