Research On Current Situation And Promotion Countermeasures Of Agricultural Products Network Marketing Development In Fuxin Of Liaoning Province

With the rapid update of contemporary information technology,people have used Internet technology to gain wealth and change their lives.The application of e-commerce of agricultural products has a huge impact on the production and circulation of agricultural products,accelerates the development of e-commerce of agricultural products,and promotes the rural economy.In the era of the Internet,online marketing has the characteristics of time domain,rich media,interactivity,personalization,growth,integration,advancement,Low cost and high efficiency,and breaking the traditional timeliness.Formulating and implementing an effective network marketing development strategy is a booster for the development of agricultural products.At present,there are certain problems in the development of agricultural product network marketing in Fuxin City,Liaoning Province,which restricts the development of local agricultural product network marketing.Therefore,it is urgent to give play to the management and auxiliary functions of the government in response to the analysis of the problems,and to help enterprises implement effective agricultural product network marketing in many aspects.Improve the strategy.Based on this research,this paper hopes to provide some reference for the development of agricultural product network marketing in Fuxin City.Based on the theory of transaction cost theory,comparative advantage theory and direct marketing,this paper conducts a questionnaire survey on the status quo of network marketing of agricultural products enterprises.Through descriptive statistical analysis,it focuses on the problems of agricultural network marketing and the improvement of related countermeasures.First,based on literature review,the research framework and research methods of this paper are drawn up,and the research focus is clarified.Secondly,the characteristics of agricultural product network marketing are summarized,and the characteristics of network marketing are analyzed from the aspects of interaction,timeliness,low cost and high efficiency.Analyze the status quo of agricultural product sales in Fuxin City,and analyze the basic situation and sales status of agricultural products from the aspects of government attention,traditional sales and online sales;Fourth,design and implement the questionnaire survey of agricultural products enterprises,and test the reliability and validity of the questionnaires;the fifth pair of questionnaires will carry out descriptive statistical analysis,and summarize the related problems through the current status of agricultural product network marketing.From thegovernment policy,marketing model,professional talents,brand building,logistics system to find the reasons for the problems,to provide a reference for improving the marketing of agricultural products network in Fuxin City,and finally put forward a sound government support policy,enrich the network marketing model of agricultural products,and cultivate professional Talents,attracting young people to return to their hometowns,giving play to the government’s supportive role in brand building,and strengthening the logistics and distribution system in agricultural product network marketing.