Investigation Of The Present Situation Of Agricultural Workers Use Social Media For The Promotion Of Agricultural Technology

The key to the development of agriculture depends on the progress of science and technology, and a agricultural technology wants to exert its biggest effect, and only through the full diffusion, it is adopted for the majority of users.. The emergence of social media has changed the way of communication, and also enriched the way of knowledge transmission.. Previous scholars’ research on social media are worthy of our reference, however, present situation of the use of social media for the promotion of agricultural technology extension staff inquiry, only reference to previous research on new media is far from enough. How to use social media to promote the status of agricultural technology personnel of agricultural technology? What are the factors that affect the status quo? What changes compared with the agricultural technology promotion in the traditional media environment? How to use social media to carry out agricultural technology effectively?In this paper, the temperature to estimate the agricultural technology personnel of social media adoption and use, and agricultural workers use social media for the proportion of agricultural technology spread. The temperature and the promotion of agricultural technology popularization worth exploring mode. This study takes social media as breach, explore the mode of agricultural technology promotion of agricultural technology personnel in Wuxue, and provide relevant reference for relevant government departments..The through multiple stage sampling, in Wuxue agricultural workers, for example, using theories and methods of social work, through questionnaires and interviews and other methods of Wuxue City, Hubei Province, the town level and city level 117 technicians for the sample survey. The total of 117 questionnaires were 115, the effective rate was 98%. According to the "diffusion of innovation theory," theory of use and gratification construct research framework, specific research ideas are as follows: Chapter 1 Introduction explained the background and significance, introduce the main research method of this paper. The second chapter is to build the research framework, the alteration of agricultural workers use social media and use social media for the promotion of agricultural technology of psychological factors. In chapter three, the survey data of collation and analysis, concrete analysis of psychological factors, population factors of agricultural workers to social media use intensity. The fourth chapter summarizes the situation of agricultural workers, the use of social media and social media use and promotion of agricultural technology. To analyze the influence and promotion of agricultural technology extension staff selection influence factors of social media. Chapter five, based on effects of agricultural workers and promotion of agricultural technology in the understanding of social media, they have a solution to the problems encountered in the promotion of agricultural technology specific recommendations and countermeasures.In this paper, the use of SPSS 17.0 software for data collection and analysis, analysis of results showed that agricultural workers use social media strength of main influencing factors for size circle of friends and that social media is conducive to communication"; technicians use main influencing factors of social media for the promotion of agricultural technology frequency for:" optimistic about the prospects for agricultural technology promotion of social media ";" social media friends of farmers the number ";" is often used social media to pay attention to the agriculture information".