The Yellow River Industrial Group Of Shandong Diversification Strategy Research

More than 70 subordinate enterprises make up Shandong Yellow River Industrial Group together, whose management function are officiated by Shandong Yellow River Economic Development Administration Bureau. These entire enterprises predecessor have special historical background. After the establishment of the People's Republic of China, it was beset with difficulties to administer Yellow River under the condition of the country's poor and underdeveloped situation. In order to guarantee the business development, a lot of business units were established in succession, and then changed into enterprises through the system reform, participating in the market competition.According to the purpose and significance of this study, the thesis firstly straightens out the ideas and methods that this thesis studies, introduces the background and the selected reason of this subject, meanwhile describes the concept, classification, developing history and its application of the pluralism strategic theory, analyzes the external environment of Shandong Yellow River Industry Group. On that basis, according to the superior resources owned by Shandong Yellow River, utilizes the basic resource model to analyze internal environmental for Shandong Yellow River industry, seeks strategic emphasis and theoretical foundation, analyzes the reason why choose this strategy as well as the strategic direction, proposes policy risk, market risk, fund risk and system risk that may encounter in the course of Shandong Yellow River industry strategy implementation. By combining these aspects such as key ability, institutional framework, the culture of Yellow River, human resources and brand effect of Shandong Yellow River, etc, it puts forward the corresponding guarantee measures. The thesis proposes adopting pluralistic strategy on the foundation of analyzing these factors such as the internal and external environment, resources, business, core ability, etc.The thesis proposes adopting pluralistic strategy on the foundation of analyzing these factors such as the internal and external environment, resources, business, core ability, etc. Its innovations lie in:First, aiming at corporate-level strategy of Shandong Yellow River Industry Group, put forward pluralistic strategy for the first time. Second, the implementation of pluralistic strategy can exert the cooperative effect among internal enterprises. Third, it has strengthened and extended the core competitive ability of the group, reduced the developing risk and threat, and kept the enterprises sustainable development for a long time.