The Multiple-triangle Strategy Disquisition On Real Estate Of Shandong Yellow River Engineering Bureau

The thesis conducts the disquisition to the choice of multiple-triangle strategy of Shandong Yellow River Engineering Bureau (abbr. SYREB) using the strategy analysis tools. Moreover, the thesis proposes the risks and insurable conditions for multiple-triangle strategy. It will be greatly referent to other corporations, especially the corporations in Yellow River system, which states the purpose of the thesis.SYREB has got double first-class corporation aptitudes of water resources and highways which are granted by the Ministry of Construction PRC, subject to construction industry. For the sake of evading management risks, SYREB commit multiple-triangle strategy according to the excellent resources and core competences of the corporation by the chance of real estate. In chapter one, the thesis introduces the reason, meaning, method, and the whole structure of the topic. In chapter two, the thesis makes PEST analysis on SYREB using strategy analysis tools. Chapter three makes internal condition analysis of SYREB using resource basement model integrated with the excellent resources of SYREB. Chapter four analyzes theory foundation, reason, the way of multiple-triangle strategy of SYREB. Chapter five indicates potential risks of policy, market, capital, and system, and advances corresponding insurable conditions from core competences, organization institution, human resources, corporation culture, strategy alliance and brand construction according to the fact of SYREB. Chapter six is the ending part.According to the disquisition on the topic, whether multiple-triangle strategy or specialization strategy are good from the view of theory. The corporation can succeed by multiple-triangle strategy only when the corporation promptly catches up the opportunity of the market at the right moment, manages scientifically and normatively, and implements insurable conditions based on the fact of the company.