A Research On Farmers' Behavior In The Implementation Of Agricultural Production System

The food traceability systems are the key to ensure the quality and safety of agricultural products, and the traceability of farmers'production is particularly important. Only by establishing agricultural production records system, fully recording and preserving quality information, can we deliver the quality information to consumers along with the food chain and build feasible and efficient agricultural traceability system. During the implementation process of agricultural production records system, the government and the agricultural industrialization organizations play important roles, but the farmers'willingness to participate and participation behavior is the key.This paper puts an emphasis on the farmers' willingness and behavior to participate the agricultural production records system. Based on the theories of asymmetric information, household behavior, market failure and governmental regulation, this paper firstly makes a systematic literature review of domestic and foreign relevant researches, constructs the theoretical model. Then on the basis of field investigation data and information of 162 safe vegetable farmers in Hangzhou and Taizhou of Zhejiang Province, this paper applies both theoretical and empirical methods to analyze the influencing factors of farmers'willingness and behavior to implement agricultural production records system. After that, the paper compares the differences between willingness and behavior factors, and does some explanations of the results.Through theoretical and empirical analysis, the dissertation shows that there are some differences between the farmers'willingness and behavior. Farmers'endowment, policy environment, market environment have been the main factors on farmers' willingness to participate, including education level, proportion of vegetable income, cognition of production records, cognition of government policy, government training, government service and marketing channel. The farmers'participatation behavior is mainly influenced by policy environment and market environment, including policy support government training, government service, the inspection and service of agricultural industrialization organizations. Also there are some different direction and extent on two sides of the willingness and behavior. The main policy implications of this research are as follows:Firstly, establishing and perfecting the laws and regulations of production records system, and strengthening the promotion policies. Secondly, strengthening the policy support and improving the comprehensive service level. Thirdly, developing the market mechanism so as to stimulate the implementation of agricultural production records system. Fourthly, supporting the development of agricultural industrialization organizations. At last, improving the recording mode and concentrating the supervision and punishment policies.