The Analysis Of The Current Cause And Strategy Of FDI Of Wenzhou Enterprise

The Sixteenth Congress made the strategy of"going out", and the congress report pointed that carrying out the"going out"strategy is the important movement in the new stage of opening up. Encouraging some qualified ownership enterprises to invest in foreign area will promote the exports of goods and services, then it can bring out some multinational enterprise and famous brands. Since 30 years of reform and opening up, the Wenzhou enterprises show the world their own business miracle in market competition .the development characteristics of"Wenzhou model"has been fully recognized in the country. The development of private economy in Wenzhou has demonstrated many new situation, and the foreign direct investment has become the feature of the wenzhou private economy. Wenzhou is one of the earliest area who carried out the"going out"strategy in our country. There were some wenzhou people did business overseas in the beginning of the reform and opening up. In the late 80s of last century, the wenzhou people's foreign investment were supported and propelled by the government, which help strengthen their effort on cross-border investment and step into the the "going out" Multinational Operating mode officially. Now the overseas investment of wenzhou enterprises have been development to overseas resources exploitation, overseas purchase and annex and overseas stock market investment .sorts of trans regional profits will feed back the wenzhou economy, then accomplish the interactive development between the wenzhou people's economy and the wenzhou's economy. Allocate and enjoy the resources effectively in wider range helped the foreign-investment growth rapidly .However, there were still some difficulties in the area of direct foreign investment, not only for macro-level constraints in the government management system, but also micro-level constraints in management and self-development of enterprises. This essay analyzes the Motives for Wenzhou enterprises'choice in Market seeking, resource seeking, technology-seeking ,and as well as their branding and trade barriers avoiding. Moreover, their advantage in international operations especially the overseas Chinese resources is also analyzed. Combined the practical condition of wenzhou, profound the strategy of foreign direct investment of wenzhou enterprises. Under the circumstance of global financial crisis, how to maintain the rapid economic growth has now become focus of the relevant departments of corporations and government. To enhance Wenzhou enterprises'core competence, we not only need to tap into the internal potentials, but also to improve in domestic and the international area. Moreover, as we make use of domestic markets and resources, we should also adapt the "going out" strategy, utilizing foreign markets and resources, to actively seek the proper mode of wenzhou enterprises'internationalization,...