Study On Development Strategy Of Bank Of Communications Liaoning Provincial Branch

This paper mainly studys that under the Two Objectives and One Feature Development Strategy, according to their actual reality and the demand of market, Bank of Communications Liaoning Provincial Branch is trying to speed up development and establish modern commercial bank of very high quality.The sustained, healthy and rapid expansion of Liaoning Province's economy is the solid foundation for Bank of Communications Liaoning Provincial Branch to accomplish fast paced development. Relying on the turning point of national reviving the Northeastern industrial base, according to the Two Objectives and One Feature Development Strategy of the Headquarters, Bank of Communications Liaoning Provincial Branch is trying his best to help promote the development of local economy, meanwhile, trying to realize the maximization of enterprise value. The paper has discussed the connotative meaning of Two Objectives and One Feature Development Strategy in theory. The Strategic Objective is to establish first-rate public listed banking group. The strategic concept is to realize internationalization and integrating and to take wealth management as the feature. The strategic strength is composed of first-rate management, first-rate human resource, first-rate service and first-rate performance. The strategic measures, for the realization of the strategic objectives, consist of two ways, extension expansion and intension development, and the emphasis of extension expansion is to realize internationalization and integrating, and the emphasis of intension development is to focus on the interest of clients, to establish wealth management as a completely new mode in commercial profit, to promote core competitiveness by characteristic operation and different development tactics. According to the connotation of the Two Objectives and One Feature Development Strategy, the paper has also illustrated the inter-promotion and inter-support relationship among internationalization, integrating, and wealth management. The paper has also illustrated that the operation in international market and the products of integrating management will enrich the connotation of wealth management, and the improvement of wealth management quality will promote the further development of internationalization and integrating. Meanwhile, internationalization will provide convenience in getting more management experience for the development of integrating, and the development of wealth management and integrating will lay the client foundation for the bank's internationalization. In the process of economic and financial globalization, as the financial resource can transfer among different countries freely and swiftly, all the countries are more severely competing for the control power of financial resource. In the fast changing international environment, to hold and control sizable international financial resource is very important for the stability of industry structure and even quite important for national economic development and safety. Establishing and enlarging sizable financial strategic resource that can support the economy to develop stably and healthily in a long term, is one of the key objectives for national development strategy. So, Chinese banking enterprises should take the historic responsibility of speeding up the banking internationalization through mergers and acquisitions and promoting the level of control and utilization of international financial resource.Since the reform and opening door, with the adjustment of global economic structure and sustained rapid development of Chinese economy, Chinese economy has entered into an important era of combing foreign investment and investing abroad. Chinese economy must invest abroad to better utilize global resource and market, drive the export of equipment, product, technology and service, promote some industries to transfer to other countries, expand the new market space, thus, China can set a solid foundation for attracting foreign investment and sustained development. The investing abroad of Chinese economy will directly involve a series of financial service, including foreign financing and settlement, this will objectively demand the abroad expansion of Chinese banking enterprises. Meanwhile, globalization of financial capital has become the main trend of economic globalization, so, it is very necessary to promote international banking acquisition, speed up banking internationalization, widen international financing channel and strengthen the capital base of economic development. And during the process of economic globalization, banking field will also become more open and the economic and financial risks exist objectively in the severely changing international economy and financial market. Chinese banks must adjust to adapt the inevitable trend of international economic and financial integration, step bravely to the stage of international economic and financial stage, improve the ability of avoiding and controlling economic financial risks, increase the competitiveness and keep the safety of economy and banking field.Exercising the analyzing measure of SWOT, The paper has also deeply discussed the decisive factors of the development of Bank of Communications Liaoning Provincial Branch, has summed up the advantages and disadvantages faced by Liaoning Provincial Branch, has synthetically compared his opportunity and threat, has raised up his proper development strategy, and has advised some measures for the realization of this development strategy. The paper also illustrated the development strategy in perfecting the corporate governance, strengthening the scientific support, making up three platform, improving risk management in all fields, getting through five fields, improving human resource management, promoting marketing level and developing the corporate culture, etc. These have come to a conclusion that internationalization and integrating operation is still the basic trend of the financial development, managing the risk efficiently and keeping the bottom-line of steady operation is the principal topic of banking development, and insisting on reform and innovation is the alive soul of banking development. As the successor of Chinese national financial brand and the forerunner of Chinese financial reform, Bank of Communications will have a brighter and more successful future by implementing the Two Objectives and One Feature Development Strategy. .